ART DIRECTOR
eyewear line Magnetic
Functionality That Connects
We developed a digital campaign for Mormaii’s MAGNETIC eyewear, highlighting its functionality and versatility through five short videos. Designed for authenticity and impact, the content showcased the product’s adaptability from sports to daily life, creating a natural and engaging brand presence.
We directed and produced five capsule videos, each showcasing the product’s seamless adaptability—from active sports to casual daily use. The goal was to reflect the brand’s essence with authenticity and clarity, capturing attention in a natural, spontaneous way.
This approach allowed the product's innovative features to take center stage, aligning design, storytelling, and user relevance in a concise and impactful digital presence.
Creative Services: Transforming Ideas into Reality
BRANDS I HAVE COLLABORATED WITH
VISION
My vision is to craft visual solutions that not only capture the essence of brands, but also spark inspiration and forge meaningful connections with people.
I believe design is more than the sum of aesthetics and functionality — it is a powerful language to communicate ideas, tell stories, and transform experiences.
Every project is a chance to break boundaries, explore new possibilities, and bring bold, innovative concepts to life that truly resonate with the audience.
Because great design doesn’t just speak — it moves people.
Values & Philosophy
I believe that boldness is essential to let freedom guide us toward the best creative path.
What drives me is freedom and movement — being in constant transformation, absorbing references, and finding inspiration in every detail around me.
I see art everywhere, and from this connection with the world, my ideas are born: free, authentic, and full of meaning.
Freedom fuels my creativity, movement shapes my vision — design is where inspiration finds purpose.
ABOUT ME
I’m Fernanda Kitsuwa, a designer with 4 years of experience. Brazilian, inspired by the beauty and dynamism around me, I have a deep connection with art, movement, and nature. Finding in design a way to unite purpose, technology, and creativity has been a true privilege.
Today, my work is an expression of that passion, reflected in projects that create visual experiences that connect and inspire. Each project I develop aims not only to follow trends but to capture the unique essence of each brand strategically — balancing aesthetics, symbolism, and functionality.
